From Visits to Enrollments: Smart eLearning Personalization
Personalize Landing Pages with Smart Segmentation
Segment your audience on the basis of their location and offer them relevant courses, certifications, or language-specific content. Moreover, use their location to display region-based discounts, scholarships, or live session timings to them. Your website can also adjust its landing pages to show them local currency pricing and payment methods. Besides location, track the visitors behavior and divide them on the basis of their past searches and previous course enrollenments. This is a beneficial step for e-learning platforms to improve course discoverability and keep their students engaged.
Boost Conversions with Targeted Widgets
Be creative and design your own targeted widgets to immediately grasp the attention of students who are looking for some resources on your website. For this purpose, you can display attractive popups or compelling CTAs to offer a welcome discount to all the first-time visitors or other region-based discounts, scholarships, or special pricing. You can create urgency among students by displaying countdown timers showcasing limited-time offers or upcoming webinars. By tracking the UTM impressions of those who have visited your website more than once but haven’t enrolled, you can display popups with CTA buttons such as “Limited spots left. Secure your seat now!” to encourage conversion.
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Grow Your List with Intelligent Sign-Up Forms
To grow your student base, you can use UTM impressions of your visitors to directly take them from ads to personalized sign-up forms. These forms not only enable the students to enjoy a special discount after filling them out, but also help you collect their email addresses for future correspondence with them.
Platform Awareness through Social Media
Your eLearning platform can boost brand awareness and student engagement by ensuring a seamless experience between social media ads and your website. When students click on a Facebook, Instagram, or LinkedIn ad of your eLearning platform, their UTM impressions are detected, which dynamically adjusts the landing page content to match the ad. This helps to directly reinforce your message and increase your sign-ups. Additionally, you can also use interactive pop-ups or course recommendation widgets to capture leads, encourage newsletter subscriptions, and promote exclusive discounts on courses. These smart tactics and features keep your potential students engaged and connected with your platform.
Enhance UX with AI-Driven Insights
AI-powered user insights help e-learning platforms deliver a more personalized learning experience by analyzing student behavior and engagement patterns. The AI-driven insights provide you with recommendations for optimizing course landing pages, enrollment forms, learning modules, and engagement strategies. By leveraging these insights, you can personalize experiences for each student, boost your sign-ups, and improve retention rates.
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Optimize Experiences with Data-Backed A/B Testing
A/B testing enables your e-learning platform to test various elements of its website and find which one performs the best and yields the maximum conversions and engagement. Relevic, as a leading A/B testing tool, enables you to make multiple page variations and A/B test their headings, various sections, CTAs, images, etc. to find out the most compelling one. Your customers are likely to convert quicker when they see an appealing website version.
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