Smarter Campaigns Driving High ROI

As a marketing agency, you can streamline the whole process by segmenting your client’s website visitors based on their impressions of first and last visits. You can also offer good discounts to their first-time customers as a warm welcome. Moreover, by tracking their visitor behavior, you can easily personalize their website content and create page variations without any prior coding knowledge. Show their customers page variations that match their region’s climate and culture, thus boosting their conversions and reducing bounce-offs.
You can use various types of targeted widgets, such as popups, spin wheels, sticky bars, and scratch cards, on your client’s website. This helps to grasp the attention of visitors, thus increasing their chances of converting. Using the UTM parameters in an email or ad campaign, you can show the customer a scratch card with a special discount offer. By observing the behavior of a visitor who viewed pricing but didn’t sign up, you can display a popup offering them a free trial. All these smart tactics help to keep your client’s new and returning customers hooked.
A marketing agency aims to keep its client’s customers engaged and loyal. For this purpose, it uses UTM impressions to ensure that website content matches the messaging from the email campaign, reinforcing the call-to-action and thus reducing the drop-offs. In the other scenario, sometimes many leads interact with the website but don’t complete an action, making follow-ups difficult. Your marketing agency needs to track the visitor interactions of their client and send them highly targeted follow-up emails, such as reminders or personalized discounts, to enhance customer retention and satisfaction.
Your marketing agency needs to fully utilize social media for building awareness of your client’s brand so it can drive traffic and generate leads. All those visitors who visit their website through a Facebook, LinkedIn, or Twitter ad get to see tailored content matching the social media campaign. After the detection of UTM parameters from various social media links, you can adjust CTAs, promotions, and offers accordingly. To further enhance customer engagement and trust in your client’s business, you can generate forms and surveys for customer feedback, reviews, and future correspondence.
Your marketing agency might face problems making data-driven decisions for clients, optimizing their campaigns, or improving audience targeting. By making use of AI-powered insights, you can optimize their website experiences without any manual guesswork. It is because AI detects their visitor behavior and interactions to suggest the best-performing CTAs, headlines, and layouts. Moreover, AI also scans their webpages and recommends personalization ideas based on their user’s intent. All of these facilitate you to optimize the content of your clients to increase their conversions and overall marketing performance.
It is essential that your marketing agency perform A/B testing for your client. It helps you identify what works best for them by comparing the different versions of their webpage, ad, or email. By tracking their user behavior and location, A/B testing can provide deeper insights to you. Relevic, as one of the leading website personalization tools, enables you to create and test different headlines, CTAs, images, and layouts for your client’s website without any coding. By figuring out the winning variations, you can apply changes effortlessly to your client’s website for a fine-tuned website experience and better campaign results.