A/B Test Lead Forms for Continuous Improvement
Polish your lead form by making data-driven changes that revolve around its design, no. of input fields, positioning, timing, and the CTA button. Track the effectiveness of each variation via analytics and monitor your KPIs to ultimately move forward with the form that brings in the most leads. Let’s suppose you set out to test the effectiveness of two lead forms. Variation A has extra input fields, offers a free strategy call, and is to display after a visitor remains on a page for more than 20 seconds. Variation B has fewer fields, offers 10% off, and displays after a visitor scrolls 50% of the hero section. As the test runs its course, Variation B captures more leads according to analytics.