Black Friday Personalization Ideas to Drive Sales & Engagement

Black Friday is right around the corner, and it’s high time to start ideating irresistible offers, backed with a streamlined marketing plan to maximize your sales. Just last year, according to Sender, Black Friday garnered over $9.8 billion in online sales alone!

However, amidst the tough competition, one can easily become indecisive about which marketing direction to undertake. So, if you have been scavenging for the hottest Black Friday personalization ideas to incorporate into your 2024 Black Friday campaign, then this blog post is for you. 

Sit back as we unwrap how personalization can be utilized in every aspect of the upcoming holiday shopping season. 

Black Friday Personalization Ideas: Why Do They Matter?

Let’s put on our thinking cap for a minute. Behind every successful email, website design, landing page, and advertisement, there is a touch of personalization that has been carefully tailored to provoke great interest in the targeted audiences. 

Personalization is the medium through which a company either targets or retargets its prospects so the tailored message can be spoken directly to them. This, in return, greatly enhances the user experience. 

To elaborate, personalization enables a brand to resonate with its customers on a human level, ensuring they receive and see what appeals to them the most. This includes monitoring the demographics, purchasing preferences, and past interactions with your brand.

That said, in the upcoming holiday shopping season, refine your marketing strategy by adopting high-converting Black Friday personalization ideas. Let’s get started! 

Black Friday Personalized Emailing

Email marketing continues to be a focal point for forwarding your brand’s message alongside lead generation. Hubspot reports that there are 4 billion daily email users, and 77% of companies have successfully improved their email engagement by 12% in the last year. 

Hence, toward the end of this year, elevate your email game by giving it the perfect touch of personalization—keeping in mind the theme of Black Friday. There are numerous ways to incorporate Black Friday personalization ideas in email. 

Black Friday Sale Email Blast

Craft an all-rounder email for your entire email list to notify them of what enticing offers your brand has planned for Black Friday. Use holiday-themed media to make it more engaging, and include a compelling subject line that’s too good to be ignored.

Personalize your brand’s voice and values in your email blast to resonate with people of all demographics, purchasing powers, and behavioral patterns. Your approach should convey benefit and promise instead of a hasty conversion attempt.

Black Friday Teaser Campaign 

This particular Black Friday personalization trend involves taking gradual leaps. You give your customers a minor sneak peek of what’s to come. Its main purpose is to create anticipation and bring about the “limited time” factor. 

Personalize your email list by segmenting prospects by age, gender, and past purchases. Your teaser campaign would then include the launch date of the Black Friday Sale and show irresistible offers of products that appeal to the respective audiences. 

Black Friday Newsletter 

Warmly welcome your email list to the start of November or perhaps even October, depending on how early you’d like to start building anticipation for the Black Friday sale. In it, feel free to shed light on a new product launch or existing ones that’ll receive massive discounts. 

In contrast to an email blast, newsletters are favored more due to their “non-spammy” vibe. Personalize your tone and content in a way that conveys excitement, thrills, and creates necessity. 

Time Scarcity Updates

This approach sounds something like “Limited time offer” or “Time is running out!” Marketers have repeatedly proven the effectiveness of utilizing the scarcity approach to maximize conversions. 

The notion behind time scarcity deals is to create “FOMO” (feeling of missing out) in consumers. When a consumer notices the limited-time offer, it channels a sense of urgency, a feeling of “what if,” and the desire to avail it as soon as possible. 

By selectively segmenting your target audiences following their wishlists, you can use this marketing strategy to its fullest. 

Cart Abandonment Email 

When Black Friday arrives, an individual is bombarded with countless offers. So much so that they often back out right before completing a transaction. They become unsure of their purchases, resulting in cart abandonment. 

That’s when a personalized automated cart abandonment email acts as a powerful reminder. Klaviyo observed that campaigns with up to 3 cart abandonment emails generate around $24.9 million in sales. 

Integrate these emails into your Black Friday sales campaign to reinforce your customers’ purchasing decisions. Show images of the items they left behind and provide a crystal-clear CTA button that’s visible to redirect them to their cart. Follow it up by adding additional product recommendations. 

Loyalty Program Offers

Your loyal customers deserve the best treatment. Prioritize their fidelity to your brand by making them part of your Black Friday personalization ideas. Address them by name, list products similar to what they have been purchasing, and invite them to a loyalty program that comes with unrefutable incentives and redeemable rewards. 

Tailor your tone to make it feel exclusive and glue it all together with an action-provoking CTA to seal the deal. 

Follow-Up Email After Black Friday Sale

Post-Black Friday emails are not to be missed out on. Many companies continue with their sales after Black Friday ends. Customers who might feel they missed out on a great sales opportunity should be emailed that the sale is still live. 

Personalize your follow-up email by evaluating the actions taken by the customers on your website or online store. Use a customer relationship management tool (CRM) to execute it with ease. 

Personalizing Website and Online Store 

This Black Friday, ensure your website or online store screams sale madness. This is among the most crucial Black Friday personalization ideas you should adopt. 

Website Personalization

Give your website’s homepage a complete makeover by adding a Black Friday theme. 

Tailor your headlines with gripping hooks that resonate with the newly set holiday season shopping theme. Rework your call-to-action so that it corresponds with the new theme. 

Here’s a complete breakdown of how to transform your website with strategic personalization tweaks: 

• Customize the homepage to highlight special Black Friday deals that align with their interests.
• Employ dynamic product recommendations to display recommended products based on past user behavior and preferences, featuring sections like "Suggested Items For You" or "Top Recommendations."
• Adjust promotional banners and offer pop-ups according to user segments, ensuring that returning customers see different offers than new visitors.
• Personalize the search functionality to prioritize products based on the user's past searches or purchases, making it easier for them to discover relevant deals.
• Incorporate personalized content sections, such as blog posts or articles that resonate with user interests, enhancing engagement and providing value.
• Tailor the shopping experience by segmenting the target audience via geographical locations. For example, people from the US are shown different content than those residing in East Asian countries. 
• Inform users about discounts on items in their wishlist or notify them of similar items that are on sale. Inform them of restocked items via inventory updates. 
• Feature reviews, photos, or testimonials from users who have bought specific items, tailored to the visitor's interests.
• Integrate elements such as quizzes or product finders directly on the site to direct users to personalized product recommendations based on their responses.

Online Store Personalization 

Similar to website personalization, your online store can be personalized in a similar fashion. A redesigned homepage front end, engaging pop-ups, and user segmentation based on behavior, location, and past interactions. 

In the context of Black Friday offers, here’s what you can try to implement in your online store: 

• An interactive spin-the-wheel that includes various benefits. 
• Implement flash sales to increase the scarcity and limited-time aspect
• Bundle offers based on your customers’ preferences 
• Discount coupons whose code can be entered in the checkout phase
• Two kinds of Black Friday-related pop-ups: one at the start and the other at the exit 

Personalized Paid Ads 

Let’s face it, paid ads weigh heavily on the pockets. If your ad spend is not generating the desired results, then it’s probably due to poor or unclear "message matching." This refers to when your paid advertisement says one thing but later redirects the visitor to something far different.

Vague message matching is a commonly found mistake, and personalization on both ends can help you perfect your ad spend output. 

So, for example, if your Black Friday ad builds hype for an ongoing flat 50% off, the CTA button should redirect the visitor to your webpage where the discounted items are listed. 

Personalized Landing Pages

Landing pages serve a single purpose, which is to convert. Your Black Friday landing page must be personalized specifically per the theme of the holiday season, and it should present a fascinating promise in the form of discounts and exclusive offers. 

That said, landing page personalization can be achieved with two different styles: static or dynamic landing pages. Among the two, it’s the dynamic style approach that really fits the Black Friday personalization ideas. There are multiple reasons for this.

Dynamic Landing Pages 

Landing pages whose content changes per visitor are labeled dynamic. Each customer segment would see a different version of your landing page tailored to uphold their preferences regarding your brand. 

Static landing pages cannot be personalized to this extent as they are uniform in design and content for every person. So, logically, a dynamic landing page is the optimal style to opt for when brainstorming Black Friday personalization ideas. 

You’ll be able to personalize your Black Friday landing pages in terms of the geographical, demographic, and search intent of your customers. This will help you achieve: 

• Tailored copy for every customer segment 
• Targeted promotions suited for different customers
• Higher engagement since customers will see what appeals to them 
• Increase customer loyalty  
• Improve conversion rate

Let the Shopping Spree Begin! 

This holiday season, leap over the competition by adopting these tested Black Friday personalization ideas. Undeniably, they are paramount to achieving your sales goals and enriching the user experience. 

By personalizing your emails, landing pages, website, online store, and paid ads, you can realistically double or even triple your conversion rate. Start incorporating the above-mentioned Black Friday personalization ideas and create hype like no one else. Allow Relevic's powerful web personalization tool to help you pull it off.