Is marketing analytics a must for businesses in 2025? Can it help them understand customers interests and make smart strategies to build brand credibility? With data coming from all sides, picking the right tool matters the most. Many tools now integrate AI to predict what customers might do next.
Over 80% of marketers use AI, and 88% say it helps them personalize the experience. Multi-channel tools are rising too. 84% of marketers say they work better. But is that for real? Does your business need to step into the AI world? Is it the right time and choice? Stop scratching your head! This blog will help you explore the top marketing analytics tools and determine if they’re really worth it.
What Are Marketing Analytics Tools?
Marketing analytics tools are programs that help you look at your marketing data. They show what is working and what is not. You can use them to track ads, study how people use your website, and see how much profit you made from a campaign.
These AI tools help you understand things like ROAS (Return on Ad Spend), CPC (Cost Per Click), and ROI (Return on Investment). They also help you create reports so you can share results with your team.
There are different types of tools available. Some are broad platforms that handle many tasks, while others are made for specific jobs. For example, an email analytics tool focuses only on tracking email performance, like open and click rates, while a cross-platform tool helps you see how your marketing is working across multiple channels, like social media, websites, and ads.
The type of tools you need depends on your goal. Do you want to improve sales, better understand your customers, or see which ad works best? Once you know your goal, it's easier to choose the right tool.
Why Marketers Need Analytics Tools in 2025?
In 2025, marketing will become more complicated. Brands now reach people through many channels like email, social media, paid ads, SEO, and content marketing. Managing all these platforms takes tools that can gather and study data from every source to help marketers see which strategies are working.
Real-time data is very important in today’s fast-moving world. Analytics tools let marketers watch their campaigns as they happen, so they can quickly make changes to get better results. This instant feedback helps them make smart choices and respond fast to changes in the market. For example, businesses that reply to reviews can see 50% more spending from customers.
In times when budgets are tight, it's important to demonstrate the value of marketing investments. AI marketing analytics tools help track the return on investment (ROI) by connecting marketing work to real business results. This helps marketers spend money on what works best. For example, email marketing brings in $36 for every $1 spent.
Overall, analytics tools are a must-have for today’s marketers. They help people manage complex marketing campaigns, use data to make choices, and find success in a tough business world.
Types of Marketing Analytics
- Web Analytics: These tools track what people do on your website, showing how well your marketing is driving traffic and converting visitors into leads.
- Attribution Analytics: These tools show which marketing channels are making the most money, not just clicks.
- Call Analytics: These tools track which ads or campaigns lead to phone calls, helping businesses that make sales offline.
- Social Media Analytics: These tools help you see which social media campaigns work best and give the highest results.
- Marketing Mix Modelling: This helps businesses understand how different marketing efforts affect sales and revenue.
15 Best Marketing Analytics Tools to Track and Boost ROI in 2025
Below are some of the best marketing tools for ROI that you can use to grow your business:
1. Google Analytics 4 (GA4)
Best For: Businesses of all sizes, especially those that want to track how people use their website or app.
Key Features: Google Analytics 4, one of the leading website analytics tools, helps businesses track user actions like clicks, video views, and form submissions. It uses machine learning to predict future actions and create custom audiences based on behavior, and track data across websites and apps in real-time.
Pros:
- Free to use
- Gives a lot of helpful details about what users do
Cons:
- It can be hard to understand at first
- Some tools need extra setup
Pricing:
Free Version: GA4 is free to use and includes many features suitable for most businesses.
Paid Version: For larger businesses needing more advanced features, Google offers a paid version called GA360. It starts at $50,000 per year and lets you track up to 25 million events each month. If you use more or need extra services, the price can go up.
Integrations: Works with Google Ads, BigQuery, Google Search Console, and Looker Studio
Why It’s Great for ROI: GA4 helps businesses figure out what’s working and what’s not. Looking at which ads or pages get the best results, companies can focus their time and money on things that actually help them grow.
2. HubSpot
Best For: Small to medium teams that use HubSpot’s tools to manage marketing and customers
Key Features: HubSpot Marketing Analytics offers tools like customizable dashboards, multi-touch attribution, event tracking, and email analytics. It also supports A/B testing, integrates with Google Analytics 4, and provides pre-built or custom reports to track and improve marketing performance.
Pros:
- Combines marketing and tracking tools in one place
- Simple to use with ready-made reports
Cons:
- Gets more expensive as your contact list grows
- Some features are limited in the basic plans
Pricing: Starts at $15 per month for the basic plan. Costs go up as you add more features or contacts, approximately $20 per month.
Integrations: Salesforce, Google Ads, Facebook Ads, Shopify
Why It’s Great for ROI: HubSpot shows how marketing campaigns directly affect sales and contacts, making it easier for marketers to understand which efforts help the business grow and bring in more customers.
3. Adobe Analytics
Best For: Large companies that need detailed information about how customers interact with their websites and apps.
Key Features: Adobe Analytics tracks user activity in real-time, offering pathing analysis, segmentation, and predictive analytics powered by Adobe Sensei. The tool also helps track engagement over time and offers easy-to-use reports and visualizations to understand data.
Pros:
- Offers detailed data and flexible dashboards.
- Suitable for teams handling large amounts of data.
Cons:
- It can be expensive and complex to use.
- Requires technical skills for setup and operation.
Pricing: Pricing varies based on the business's size and needs. Many companies pay between $2,000 and $2,500 per month, with larger enterprises potentially spending over $100,000 annually.
Integrations: Adobe Experience Cloud, Salesforce, Google Ads, and Microsoft Dynamics.
Why It’s Great for ROI: Adobe Analytics, one of the renowned customer journey analytics tools, helps large businesses understand every stage of the customer path. Companies can identify what works and what doesn't, helping them to focus their marketing efforts on strategies that lead to better returns on investment.
4. Mixpanel
Best For: Product teams and companies offering software as a service (SaaS) who want to keep track of how users engage with their products and how long they stay.
Key Features: Tracks in-app user actions, funnels, cohort analysis, and retention rates. It shows what users do after signing up and which features keep them coming back.
Pros:
- Good for tracking user actions in apps
- Tracks events easily without needing coding
Cons:
- Not ideal for regular website marketing
- Doesn’t track where conversions come from as well
Pricing: Mixpanel offers a free plan for up to 1 million events/month. Growth Plan starts at $20/month for 300 million events; Enterprise Plan starts at $1,667/month for 5 million+ events.
Integrations: Segment, Zapier, HubSpot, and Amplitude
Why It’s Great for ROI: Mixpanel helps teams identify which features drive user engagement and retention, helping them to focus on areas that deliver the most value, thereby improving return on investment.
5. SEMrush
Best For: SEO and content-focused marketing teams
Key Features: Offers keyword research, backlink tracking, competitor analysis, and SEO audits. Also includes social media tracking and content performance reports.
Pros:
- All-in-one SEO toolkit
- Helpful competitor insights
Cons:
- Some tools are limited in lower-tier plans
- It can feel overwhelming for new users
Pricing: SEMrush offers the Pro Plan for $119.95/month, the Guru Plan for $229.95/month, the Business Plan for $449.95/month, and a Custom Enterprise Plan with pricing based on specific business needs.
Integrations: Google Analytics, Google Search Console, Trello, and HubSpot.
Why It’s Great for ROI: SEMrush helps you find the right keywords that bring visitors and track how well your content ranks. This helps you focus on the best strategies to get more traffic without wasting resources.
6. Supermetrics
Best For: Marketing teams that want to gather data from different platforms in one place.
Key Features: Supermetrics pulls data from tools like Facebook Ads, Google Ads, and LinkedIn into spreadsheets or dashboards. It automates reports and helps track campaign metrics.
Pros:
- Saves time by collecting data automatically
- Works well with Google Sheets and Looker Studio
Cons:
- You need to know how to use spreadsheets
- It can be expensive for small teams with limited tools
Pricing: Supermetrics offers plans from $29/month (Basic) to $399/month (Pro), with custom Business options.
Integration: It connects with over 100 platforms, including Facebook Ads, Google Ads, LinkedIn, HubSpot, Google Analytics, and more.
Why It’s Great for ROI: It's a campaign tracking software that brings all your marketing data into one place. It helps you see which campaigns are working and which aren't. This way, you can make better decisions and avoid spending money on things that don't help your business grow.
7. Hotjar
Best For: Understanding user behavior through heatmaps and recordings
Key Features: Hotjar offers heatmaps, session recordings, surveys, and feedback widgets. It shows how users click, scroll, and navigate on a site.
Pros:
- Easy to set up and use.
- Great for finding problems in your website's design.
Cons:
- Not a full analytics tool; it doesn't track everything.
- If not set up properly, it might slow down your website.
Pricing: Hotjar offers different plans depending on what features you need. These are grouped into three main tools, such as Observe (Basic plan $39/month), Ask (Basic plan $48/month), and Engage (Basic plan $39.20/month). Each has its pricing levels based on usage and access to extra features.
Integrations: HubSpot, Google Analytics, Shopify, and Slack.
Why It’s Great for ROI: Hotjar helps you see how real users interact with your site, so you can fix issues that may stop people from converting or buying.
8. Heap
Best For: Teams that want to track user actions without writing code
Key Features:
Heap automatically captures every user action, clicks, page views, form fills, without needing developers. It offers funnel reports, user journeys, and retention tracking.
Pros:
- You don’t need to set up tracking by hand
- Easy-to-read charts and reports
Cons:
- Can get expensive as your data grows
- It can be hard to find the most useful information at first
Pricing: Heap offers a free plan for up to 10,000 sessions monthly, a Growth plan starting at $3,600 per year, and custom pricing options for larger teams or those needing more advanced features and support.
Integrations: Salesforce, HubSpot, Segment, Looker, Google Analytics
Why It’s Great for ROI: Heap helps track the full customer path without setup headaches, making it easier to find and focus on actions that lead to revenue.
9. Kissmetrics
Best For: SaaS and eCommerce businesses that want to understand customer behavior and improve retention.
Key Features: Tracks user behavior over time and helps build funnels, cohorts, and revenue reports. Good at showing what actions lead to sales or drop-offs.
Pros:
- Tracks customer behavior across different sessions and devices.
- Helps find important users and improve marketing efforts.
- Provides detailed reports for making data-driven decisions.
Cons:
- Setup can be tricky and might need technical help.
- Pricing could be too expensive for small businesses or startups.
- There’s a learning curve with the interface
Pricing: Kissmetrics has three pricing plans. Build Your Limited Plan at $125.99/month, Silver Plan at $299/month for teams with up to 10,000 users, Gold Plan at $499/month for up to 25,000 users, and Platinum Plan with custom pricing for enterprises.
Integrations: Shopify, Segment, Zapier, and HubSpot
Why It’s Great for ROI: Kissmetrics connects user actions to revenue, helping businesses understand what keeps customers buying or coming back.
10. Domo
Best For: Large teams needing business-wide data dashboards
Key Features: Domo brings marketing, sales, and finance data together in custom dashboards. It includes data visualizations, alerts, and forecasting tools.
Pros:
- Wide range of data connections,
- Strong visualization options
Cons:
- High learning curve
- Expensive for small businesses
Pricing: Domo offers a free trial for 30 days. After that, pricing starts at $15 per user per month. For example, with 100 users, the annual cost would be around $75,000.
Integrations: Google Analytics, Salesforce, Facebook Ads, Excel, and Snowflake
Why It’s Great for ROI: Domo helps track both marketing and business metrics in one place, making it easier to link marketing actions to business outcomes.
11. Tableau
Best For: Teams that need to create detailed reports and visualizations from data
Key Features: Offers interactive dashboards, advanced charting, and strong data filtering. Works with multiple data sources for custom reporting.
Pros:
- Great visuals and easy-to-read charts
- Large support community
Cons:
- Can be hard to learn for beginners
- Needs clean data to work well
Pricing: Tableau offers three pricing tiers. Viewer at $15/user/month, Explorer at $42/user/month, and Creator at $70/user/month, all billed annually.
Integrations: Google Analytics, Salesforce, Excel, AWS, and Snowflake
Why It’s Great for ROI: Tableau helps marketing and leadership teams turn data into visual stories, so it’s easier to explain where money is going and what’s paying off.
12. Looker Studio
Best For: Small to medium teams that need free, customizable dashboards
Key Features: Looker Studio allows users to create interactive reports and dashboards by connecting to various data sources. It supports drag-and-drop features, custom visualizations, and real-time data updates.
Pros:
- Easy to connect with Google tools like Analytics, Ads, and Sheets
- Let you make custom reports and share them
Cons:
- Doesn’t have many advanced analytics features
- Can be slow when working with large amounts of data
Pricing: Looker Studio is free for all users. Looker Studio Pro costs around $9 per user monthly. It includes extra features like team collaboration tools and better support.
Integration: Google Analytics, Google Ads, Google Sheets, BigQuery, and YouTube
Why It’s Great for ROI: Since it’s free and works with many tools, Looker Studio helps teams understand what’s working in their marketing without spending extra money. It helps you see where results are coming from so you can make smarter choices.
13. Zoho Analytics
Best For: Small to medium-sized businesses looking for a low-cost tool that works with many other apps
Key Features: Zoho Analytics offers data blending, visual analysis, and AI-powered insights. It supports custom dashboards, scheduled reporting, and collaborative tools.
Pros:
- Good price for smaller businesses
- Works well with other Zoho tools
Cons:
- The design and look of the tool may feel outdated
- Some powerful marketing reporting tools are only in the more expensive plans
Pricing: Plans start at $30/month for the Basic plan, $60/month for the Standard plan, $145/month for the Premium plan, and $575/month for the Enterprise plan.
Integration: Zoho apps, Google Workspace, Salesforce, and more
Why It’s Great for ROI: Zoho Analytics provides comprehensive reporting tools at a reasonable price, helping businesses track performance and identify growth opportunities.
14. Whatagraph
Best For: Marketing agencies that want to see all their campaign data in one place.
Key Features: Whatagraph automates the collection and visualization of marketing data across platforms. It offers customizable templates, white-label reports, and real-time data syncing.
Pros:
- Easy to use, even for beginners
- Works with many marketing tools
- Let you create custom reports
- Offers real-time data updates
Cons:
- No free plan
- Can be costly for small teams
Pricing: Plans start at $19/month per user for the Standard plan and $29/month per user for the Pro plan.
Integration: Connects with over 50 platforms like Google Analytics, Facebook Ads, HubSpot, Mailchimp, LinkedIn Ads, and more.
Why It’s Great for ROI: Whatagraph helps agencies understand how their marketing is doing without spending hours on reports. It saves time and shows which efforts are working so teams can make improvements if needed.
15. Relevic
Best For: Web teams focusing on personalization and A/B testing
Key Features: Relevic enables users to personalize website content based on visitor behavior. It offers A/B testing, dynamic content, and AI-driven recommendations.
Pros:
- No-code setup
- Real-time personalization features
- Easy to test and adjust content
Cons:
- Inaccurate data can lead to irrelevant personalization.
- The learning curve for advance features might be challenging for some non technical users.
Pricing: Free plan available; paid plans start at $83/month for the Basic plan, $294/month for the Advanced plan, and $416/month for the Pro plan.
Integrations: Supports various platforms and custom code snippets
Why It’s Great for ROI: Relevic helps increase user engagement and conversions by showing personalized content to visitors, helping marketers to focus on what connects best with different segments.
Benefits of Using Marketing Analytics Tools
1. Easy Access to All Data
Marketing analytics tools put all your marketing information in one place. Instead of checking different platforms, teams can save time by looking at everything on one screen. This makes it easier to see what’s working and make changes quickly.
2. Smarter Use of Budget
Marketing analytics shows which ads or channels bring the best results. This helps businesses spend money on what works and cut down on what doesn’t.
3. Better Decision-Making
With clear, real-time data, businesses can make better decisions. They can track trends, spot patterns, and adjust their plans to improve results.
Conclusion
To wrap things up, using the right marketing analytics tools is really important for understanding how well your marketing is doing. Don’t be afraid to test and make changes along the way. Even small tweaks in tracking can lead to big improvements in your ROI. It’s all about finding what works and making it better.
Want an easy way to boost conversions? Try Relevic. It's a personalization-powered A/B testing tool that helps you improve your campaigns with minimal effort. Start testing now and see how small changes can bring big rewards.
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