Every business pours time, effort, and, most importantly, resources into its campaigns. Yet, not all the landing pages convert as efficiently as they should. High bounce rates, low engagement, or underwhelming conversions—what really creates this difference?
Oftentimes, it is the tools you use behind the scenes. The best landing page optimization tools do more than just tweak a few elements.
With proper A/B tests and landing page analytics, you can easily choose the options that bring in more conversions. They also help you personalize visitor experiences and optimize every inch of your funnel.
According to Landingi, properly optimized landing pages can increase conversion rates potentially by up to 300%.
To help you get there, we’re exploring the 7 best landing page optimization tools in this blog. Main features, pricing, ideal use cases, and tips to choose—this blog has everything you need to improve your website’s conversion rate!
Let’s start!
What to Look for in a Landing Page Optimization Tool?
A landing page is the first impression for any visitor. Your website needs to be optimized well to turn the visitors into leads. To do that, you can personalize the pages to attract the prospects more. This is where you need a landing page optimization tool.
Now, when selecting a tool, there are some important factors to consider, such as
- A/B Testing: The tool should let you test different versions of your page to see what factors are driving better engagement.
- Heatmaps & Analytics: It should visualize how users are interacting with your landing page. This can be helpful to identify friction points and dead zones.
- Personalization Features: It should help you create targeted campaigns based on user behavior, location, and preferences.
- Integrations with Marketing Tools: Make sure it integrates with CRMs, email marketing software, and other analytics tools.
- Ease of Use and Pricing: The tool shouldn’t be a hassle to use or even break the bank. Choose the one that is comfortable to use and fits the budget as well.
Top 7 Landing Page Optimization Tools
After testing the Internet’s most popular landing page conversion rate optimization tools, we are listing the best seven that take your website’s performance to the next level.
Let’s break down each tool so you can find the perfect match for your business.
1. Relevic
Ideal Use Case: Real-time personalization and low-cost A/B testing.
Relevic is the latest no-code website personalization and A/B testing tool that helps marketers to optimize landing pages. Best thing? No technical hassle involved!
With impressive dynamic filters like geolocation, behavior-based triggers, and advanced segmentation, the tool has already helped many businesses improve their engagement and conversion rate.
Relevic’s multivariate testing is yet another useful feature for marketers when they are looking to test multiple variants without investing a big budget. Plus, it also works smoothly with other popular tools and CRMs, which makes it a helpful package.
Key Features:
- No-Code Editor: Easily customize your website’s landing pages with Relevic’s drag-and-drop editor. The features are very intuitive with no coding required, which makes it accessible for everyone.
- A/B Testing: When the team has two ideas to test, Relevic’s A/B testing makes it easy to find out the best-performing version in a controlled experiment.
- Multivariate Testing: Effortlessly test multiple page variants and elements simultaneously to find the most impactful combinations faster.
- Audience Segmentation: Easily segment and target your audience based on location, behavior, and past interactions.
- AI-Powered: The built-in AI chatbot in Relevic’s editor provides you insights for website personalization and A/B testing.
- Easy Integration: Allows you to easily integrate with popular tools and platforms such as Shopify, WordPress, WooCommerce, and more.
Pricing:
Relevic offers a flexible, subscription-based pricing model with different packages to cater to all business sizes. The most basic tier starts at $83/month. But for a safe start, you can enjoy the free plan or go for the 30-day free trial.
Who is it Best for?
Startups, mid-sized companies, and enterprise-level businesses looking for code-free personalization.
2. Unbounce
Ideal Use Case: Building high-converting landing pages with a drag-and-drop editor.
Unbounce is one of the most well-known tools for building conversion-optimized landing pages. It has several templates to choose from, or you can start creating a page from scratch.
There are two types of editors in Unbounce: one is a Classic editor, which works like any other drag-and-drop editor. The other one is an AI-powered Smart builder that asks you some questions and generates a tailored page automatically.
Whichever route you choose, Unbounce makes it incredibly easy to create professional-looking pages that convert visitors into leads.
Key Features:
- Drag-and-drop Editor: Unbounce’s Classic builder has an easy interface with drag-and-drop features that make it accessible for those with no technical skills.
- AI-Smart Builder: The AI-Smart Builder does the job of creating custom pages effortlessly based on your input.
- A/B Testing: Unbounce lets you perform A/B testing in its Experiment tier to help you choose the best design.
- Custom Templates: The platform has over 100+ pre-given templates across various industries.
- Smart Traffic: Smart traffic optimization automatically routes visitors to the pages that are most likely to convert them.
- Easy Integration: It easily integrates with other optimization and analytics tools.
Pricing:
Unbounce has a subscription-based model with a 14-day free trial before commitment. The basic plan starts at $74 monthly. If you aim to perform A/B testing, you will need to upgrade to a higher plan for $112 per month.
Who is it Best for?
Marketers, freelancers, and agencies looking for a powerful landing page builder and CRO platform.
3. Optimizely
Ideal Use Case: Enterprise-level experimentation and optimization at scale.
For enterprises looking for advanced experimentation to maximize conversions, Optimizely is the tool to opt for. It is a powerful platform that lets you test everything, from simple landing pages to complex user journeys.
The things that set Optimizely apart are precision and speed. It runs statistically reliable experiments across multiple touchpoints. All that in real time and faster than most tools in the market.
Key Features:
- Visual Editor: Create landing page ideas in its drag-and-drop interface, requiring no code.
- A/B and Multivariate Testing: Compare different versions of a page or test multiple variables at once.
- Feature Set: The comprehensive feature set of Optimizely includes advanced tools like progressive rollouts and full-stack experimentation.
- Robustness: The tool is a strong support for complex experimentation because of its high reliability.
- Server-side Testing: Easily test modifications without affecting your current website’s performance.
Pricing:
Optimizely follows a custom pricing model. There is no free plan, and you can only receive a quote upon request.
Who is it Best for?
Mid-sized to large enterprises looking to run high-scale and test omnichannel.
4. VWO
Ideal Use Case: A/B Testing with a full suite of no-code optimization tools.
VWO (Visual Website Optimizer) has been in the game for a long time and has proven itself rightfully. It started as a code-free editor with A/B testing capabilities but turned into a full CRO package.
The platform is an all-rounder now with features such as behavior analytics, session recordings, server-side enhancements, split testing, and much more.
Like Relevic and Optimizely, VWO also integrates seamlessly with popular CRMs and tools.
Key Features:
- A/B, Split & Multivariate Testing: VWO supports A/B, split, and multivariate testing.
- Behavior Analytics: Get detailed reports on visitor behavior, including scroll depth, click patterns, and more.
- Heatmaps: Find out where users are clicking, scrolling, or ignoring your content with VWO heatmaps.
- Session Recording: Interpret user behavior based on real-time visitor sessions.
- Surveys & Feedback: Carry out surveys and collect feedback to identify friction points.
Pricing:
VWO offers a 30-day free trial and a premium package at $972. You can also request a quote based on your traffic volume and feature requirements.
Who is it Best for?
Mid-sized to large businesses.
5. Hotjar
Ideal Use Case: Understanding user behavior through heatmaps, session replays, and feedback.
Next on our list of tools that optimize landing page performance is Hotjar. It is best used for qualitative insights and user behavior analytics.
While Hotjar doesn’t build landing pages or run A/B tests directly, it gives a clear understanding of how users interact with your website. The heatmap feature stands out from the rest because of its impressive visualization.
It is like a “why” tool to answer questions such as why users are leaving, clicking, scrolling, or getting stuck.
Key Features:
- Heatmaps: Hotjar visually maps out how users interact with your landing page, elements, or any digital products.
- Session Recordings: Get a thorough understanding of user behavior with their visit session recording.
- Behavior Analytics: The tool gives you complete analytics of visitor behavior, pointing out where your users spend more time, how far down they scroll, and where they click.
- Feedback: Create targeted feedback widgets to interact with your users and allow them to rate their experience.
Pricing:
Hotjar starts with a basic plan with zero investment for limited features. The paid plans start at $32 per month, which scales up based on requirements and advanced options.
Who is it Best for?
Marketers, designers, and UX professionals.
6. Crazy Egg
Ideal Use Case: Landing page analytics and A/B testing.
Often compared to Hotjar, Crazy Egg also provides visual insights into how users are interacting with your website. However, it is not limited to visualizing through heatmaps but also includes built-in A/B testing.
With a simple yet powerful interface and useful features, the tool is often a go-to choice for marketers for behavior analytics and basic optimization.
Key Features:
- Traffic Analysis: Crazy Egg allows you to analyze your traffic and where they come from.
- Website Heatmaps: Understand your users and their interaction with your site to optimize it well.
- A/B Testing: Quickly test different versions of your landing pages.
- Session Recording: Watch user sessions to identify pain points in real time.
- Error Tracking: Find out possible errors that might be preventing your visitors from converting.
Pricing:
Crazy Egg offers a subscription-based model with a 30-day free trial option. Its starter plan begins at $29 per month.
Who is it Best for?
It is best for small to mid-sized businesses and marketers looking for easy-to-understand landing page analytics with built-in testing.
7. Instapage
Ideal Use Case: Improving ad campaigns and personalized pages for high conversion.
When the focus is on designing, testing, and scaling pages for ad campaigns, Instapage is one of the top choices. It is a game-changer for marketing and advertising teams who want to make the most of their PPC efforts.
Specifically, its AdMap feature is very popular, which aligns ad messaging with personalized landing pages. You can also use its AI assistant to generate high-performing and unique content.
Key Features:
- AdMap: Instapage lets you connect your ad campaigns to specific landing pages for better alignment and higher ROI.
- AI Assistant: The built-in AI assistant is a great help in crafting content.
- Intuitive Experience: The platform is user-friendly with a clean drag-and-drop builder, which makes it accessible even for non-designers.
- Enterprise-Grade Security: It has GDPR compliance, SSO, SSL, and threat detection to keep the data secure.
- Integration: Easily integrates with major CRMs, email marketing platforms, and analytics tools.
Pricing:
With a subscription-based model and 14-day free trial, Instapage’s most basic tier starts at $79 per month.
Who is it Best for?
Performance marketers, ad agencies, and businesses focusing on ROI from PPC campaigns.
How to Choose the Right Tool for Your Business?
With so many website personalization tools and landing page software on the internet, choosing one can be very overwhelming. However, there are a few key factors you can consider to narrow it down quickly.
Here are the most important things to look for:
Company Size, Goals & Team Expertise
First things first, know where the business stands.
If you are a startup, you will need to validate ideas faster. If you are a larger company, you will need enterprise-level personalization and testing. Small teams or solopreneurs can use tools that are easy to use with drag-and-drop editors and built-in templates.
Growing businesses should look for tools with scalable features like multivariate testing or audience segmentation. Enterprises should go for tools with advanced workflows, team collaboration, and analytics.
You must also consider your team’s technical skills before opting for a tool. Some of the tools are code-friendly, while some may require technical involvement.
CRO Suite or A/B Testing
Before investing in a tool, understand if you only want to do A/B testing or really need a full-suite CRO.
If you just want to test different variations of your landing pages, a lightweight tool will do enough.
But if you aim for data-driven growth and understand user behavior through heatmaps, session recordings, and surveys, then you will need an all-in-one conversion rate optimization (CRO) suite.
Budget and Ease of Use
Budget decides everything. The good thing is, there are multiple options with different price ranges. You only need to decide which one to bet on.
Tools like Crazy Egg and Hotjar offer budget-friendly plans that are ideal for small teams.
Relevic stands out when you want to create hyper-personalized pages without dealing with complex setups.
Platforms like Instapage or Optimizely are more premium but their robust features make them best for advanced use cases.
Conclusion
Your business’s digital marketing success depends on how well optimized your landing pages are. If your site is getting visitors but not converting them, it’s high time for you to fine-tune it.
The right tool can be a magic spell to convert more visitors, understand user behavior more closely, and help you personalize it accordingly.
Pro tip: Don’t settle on one tool. Try a few to see which really works out for your business.
Need a push start? Try Relevic first. The platform’s no-code website personalization, intuitive interface, and easy A/B testing make it a perfect launchpad.
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